Marketing has always had a love affair with technology, from the advent of radio to boob tube, to billboards and print ads. But even these technologies seem puny compared to the arrival of the internet, which change the whole paradigm of marketing altogether. Coupled with revolutionary design ideas and astounding computing and programming developments, marketing software has leapfrogged to territories unknown, accompanied by ubiquitous, connected devices and social platforms that have businesses and their marketers scrambling for ideas on how to mine these newfound sources of wealth. Here, we present data beyond marketing software market share. These and other marketing software statistics show you which way to go when deciding how to best harness these technologies for your own marketing campaigns.
